2. What information do we collect?We will collect personal information appropriate to the service you choose to sign up to. ‘Personal Information’ refers to information that can be used to identify you (whether alone or in combination with other data). The types of Personal Information that we may collect about you are:
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Photographs via your camera or camera roll (if you have given us express permission to access your camera or camera roll)
, figure measurements, body type, height, gender and other information provided by you when using the Service,
or information contained in your social media account (if you choose to connect your social media account). We access only the specific images you choose to grant us access to using the mobile application; we do not collect or store your photo albums, even if you grant us access to them.
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The Personal Information you provide to usIn order to register as a user of the mobile application and/ or perform certain actions with us, you must fill out the electronic registration form providing the necessary information for the provision of our service. The Personal Details form specifies the required data which must be filled in by you. Failure to provide this data will mean that you are unable to register (in the case of the registration form) or will not be able to perform certain actions with our Service or save the results of your actions. Registering for the Service also involves having a profile with open fields that you can choose to fill out if you so wish.
The data requested in the registration form is as follows: e-mail or social media account log-in details, username, first name, surname, age, gender and password (if using the e-mail to register).
More extensive registration data may be required to make Service more personalized to you. This includes: Profile picture, your location, gender category of clothing, clothing size, favorite colors, price preferences and other information.
Payment details If you choose to use our paid service, we will need your full name, ID number, post address, and financial data such as a bank account, credit card number or apple ID if you use in-app payments.
To receive a consultation: When using the ‘Personal style’ or ‘Color type’ services, we ask you to provide us with your photographs of choice, figure type, gender. For the ‘Figure correction’ service, we ask you to provide figure measurements. For other services, you can provide any photographs you select to be used to generate outfits.
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Application usage information may be collected, such as information about how you use and interact with the service, including your preferred language, the date and time when you first installed the Service and the date and time you last used the Service. Your geolocation, to the extent that you have configured your device to permit us to collect such information, date and time stamps associated with transactions, and location preferences. Click-stream data (internet or other electronic information about your browsing history, search history, the webpage you visited before you came to our website, length of visit and number of pageviews, click-stream data meaning the page-by-page paths you take as you browse through our Services).
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Data we receive from third parties (websites, services, and products when you interact with Social Features of our application).
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Purchase history, (if you choose to purchase paid services or an application subscription) such as confirmation that you are a paid subscriber to the application.
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Social media information, if you choose to log in to the Style DNA application or website via a third-party platform or social media network such as Facebook or Instagram, or web portal to which you are redirected from our Service. We may collect information about you from that platform or networks they provide us with in accordance with their own privacy and/ or cookie policies (to which you have previously consented). We will try our hardest not to access more data than deemed necessary to ensure a good user experience and proper functioning of the application.
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Device data, such as your computer and mobile device operating system type and version number, manufacturer and model, device ID, push tokens, Google Advertising ID, Service ID for Advertising, browser type, screen resolution, IP address (and the associated country in which you are located), and other information about the device you are using to visit the application.
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Online activity data, such as information about your use of and actions on the Service and the Sites, including pages or screens you viewed, how long you spent on a page or screen and navigation paths between pages or screens.
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Data associated with the Cookies Policy: see our
Cookies policy.